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Mission Statement and Core Values

Mission Statement
At, our mission is simple. “To connect homeowners with the finest home service providers, creating an enjoyable home improvement experience while assuring exceptional customer service.”

As an independent research firm, we accomplish this goal by extensively researching home service companies, identifying top performers in each home service category and then communicating this important information to homeowners through our consumer-friendly Annual Report and our robust website,

Core Values
In support of our mission, we have adopted five Core Values that inspire our work and underscore our steadfast commitment to both homeowners and our valued Member companies.

Customer Service: Our primary objective is to connect consumers with the best home service companies, creating a partnership that assures client satisfaction. Everything we do is measured against this goal.

People: We demonstrate effective, compassionate leadership founded on honesty, integrity, and the genuine belief in people. We employ the best, re-source our teammates for success and create a trusting atmosphere that promotes front-line input and quality of work life.

Teamwork: We work together to capture team synergies, serve our customers, and meet business requirements. We communicate openly to assure creativity and to unify our purpose.

Continuous Improvement: We constantly enhance our business model and research methodologies to deliver more value to homeowners and our Member companies.

Results: Through an unrelenting focus on these principles, we deliver the best homeowner experience, while providing our Member companies with opportunities to earn business.